Brightspeed Business Earns 5 Platinum MarCom Awards for Channel Marketing Excellence
The Brightspeed Business marketing team has earned five Platinum MarCom Awards—four for our “Power to Elevate” Account-Based Marketing (ABM) campaign and one for our “Reinventing Channel Partnerships” video. The MarCom Awards recognize excellence in strategy, creativity, and execution across the global marketing industry, making this an exciting win for a campaign that drove real impact for our Indirect Sales team. The awards underscore how the Channel focused marketing strategy resonates with our partners and contributes to measurable results for the business.
Why We Built the Campaign
The “Power to Elevate” campaign was designed to deepen engagement with our top Technology Service Distributors (TSDs) and reinforce Brightspeed’s role as a strategic growth partner—not just a network provider. “Using a highly targeted ABM approach, the campaign paired compelling messaging with a premium, experiential direct-mail gift—a levitating Bluetooth speaker—chosen to symbolize how Brightspeed helps elevate our partners’ businesses,” said Tricia Baressi, Go-To Market Manager for Channel and Public Sector. “Every element of the experience, from packaging to unique speaker to video to follow-up engagement, was aligned to one core objective: drive meaningful, one-to-one partner conversations that translate into growth.”
The Results Speak for Themselves
The campaign generated direct engagement with 80% of targeted partners and drove immediate inbound interest. It also delivered strong feedback from the Channel community. One partner shared, “Just got the Bluetooth floating speaker you sent in the mail, and I have to say it is one of the most creative gifts I have got in a while. Thank you so very much… Let me know what I can do to help you guys with some additional exposure.” And from a sales perspective, this campaign delivered what the indirect team needed, “This campaign created immediate, high-quality engagement with our partners and opened the door for strategic conversations,” said Justin Suber, Director of Channel Sales at Brightspeed Business. “Marketing delivered a powerful, well-targeted entry point, and our sales team capitalized on that momentum through follow-up and execution. This is a great example of sales and marketing working in lockstep to drive results.”
Team Collaboration at the Core
While the awards recognize creative excellence, the success of “Power to Elevate” was driven by cross-functional execution—from strategy and creative, to channel sales, and partner follow-through. This matters because we value collaboration, and this was a cross-team effort working toward the same partner outcomes.
“This was our first time deploying true account-based marketing in the Channel, and we approached ABM as what it should be—deeply customer-obsessed marketing that also doubles as sales enablement,” said Samantha Frost, Director of Marketing for Brightspeed Business. “For indirect selling partners, we know the more we’re in front of them delivering value, the more they’ll see us as their go-to choice in promoting network solutions to advisors and end customers. This program is another example of sales and marketing alignment elevating revenue.”
Brightspeed Business will continue to raise the bar on Channel engagement and stay committed to delivering innovative partner-centric marketing programs that drive revenue growth.
Brightspeed Business Earns 5 Platinum MarCom Awards for Channel Marketing Excellence
The Brightspeed Business marketing team has earned five Platinum MarCom Awards—four for our “Power to Elevate” Account-Based Marketing (ABM) campaign and one for our “Reinventing Channel Partnerships” video. The MarCom Awards recognize excellence in strategy, creativity, and execution across the global marketing industry, making this an exciting win for a campaign that drove real impact for our Indirect Sales team. The awards underscore how the Channel focused marketing strategy resonates with our partners and contributes to measurable results for the business.
Why We Built the Campaign
The “Power to Elevate” campaign was designed to deepen engagement with our top Technology Service Distributors (TSDs) and reinforce Brightspeed’s role as a strategic growth partner—not just a network provider. “Using a highly targeted ABM approach, the campaign paired compelling messaging with a premium, experiential direct-mail gift—a levitating Bluetooth speaker—chosen to symbolize how Brightspeed helps elevate our partners’ businesses,” said Tricia Baressi, Go-To Market Manager for Channel and Public Sector. “Every element of the experience, from packaging to unique speaker to video to follow-up engagement, was aligned to one core objective: drive meaningful, one-to-one partner conversations that translate into growth.”
The Results Speak for Themselves
The campaign generated direct engagement with 80% of targeted partners and drove immediate inbound interest. It also delivered strong feedback from the Channel community. One partner shared, “Just got the Bluetooth floating speaker you sent in the mail, and I have to say it is one of the most creative gifts I have got in a while. Thank you so very much… Let me know what I can do to help you guys with some additional exposure.” And from a sales perspective, this campaign delivered what the indirect team needed, “This campaign created immediate, high-quality engagement with our partners and opened the door for strategic conversations,” said Justin Suber, Director of Channel Sales at Brightspeed Business. “Marketing delivered a powerful, well-targeted entry point, and our sales team capitalized on that momentum through follow-up and execution. This is a great example of sales and marketing working in lockstep to drive results.”
Team Collaboration at the Core
While the awards recognize creative excellence, the success of “Power to Elevate” was driven by cross-functional execution—from strategy and creative, to channel sales, and partner follow-through. This matters because we value collaboration, and this was a cross-team effort working toward the same partner outcomes.
“This was our first time deploying true account-based marketing in the Channel, and we approached ABM as what it should be—deeply customer-obsessed marketing that also doubles as sales enablement,” said Samantha Frost, Director of Marketing for Brightspeed Business. “For indirect selling partners, we know the more we’re in front of them delivering value, the more they’ll see us as their go-to choice in promoting network solutions to advisors and end customers. This program is another example of sales and marketing alignment elevating revenue.”
Brightspeed Business will continue to raise the bar on Channel engagement and stay committed to delivering innovative partner-centric marketing programs that drive revenue growth.
Brightspeed Business Earns 5 Platinum MarCom Awards for Channel Marketing Excellence
The Brightspeed Business marketing team has earned five Platinum MarCom Awards—four for our “Power to Elevate” Account-Based Marketing (ABM) campaign and one for our “Reinventing Channel Partnerships” video. The MarCom Awards recognize excellence in strategy, creativity, and execution across the global marketing industry, making this an exciting win for a campaign that drove real impact for our Indirect Sales team. The awards underscore how the Channel focused marketing strategy resonates with our partners and contributes to measurable results for the business.
Why We Built the Campaign
The “Power to Elevate” campaign was designed to deepen engagement with our top Technology Service Distributors (TSDs) and reinforce Brightspeed’s role as a strategic growth partner—not just a network provider. “Using a highly targeted ABM approach, the campaign paired compelling messaging with a premium, experiential direct-mail gift—a levitating Bluetooth speaker—chosen to symbolize how Brightspeed helps elevate our partners’ businesses,” said Tricia Baressi, Go-To Market Manager for Channel and Public Sector. “Every element of the experience, from packaging to unique speaker to video to follow-up engagement, was aligned to one core objective: drive meaningful, one-to-one partner conversations that translate into growth.”
The Results Speak for Themselves
The campaign generated direct engagement with 80% of targeted partners and drove immediate inbound interest. It also delivered strong feedback from the Channel community. One partner shared, “Just got the Bluetooth floating speaker you sent in the mail, and I have to say it is one of the most creative gifts I have got in a while. Thank you so very much… Let me know what I can do to help you guys with some additional exposure.” And from a sales perspective, this campaign delivered what the indirect team needed, “This campaign created immediate, high-quality engagement with our partners and opened the door for strategic conversations,” said Justin Suber, Director of Channel Sales at Brightspeed Business. “Marketing delivered a powerful, well-targeted entry point, and our sales team capitalized on that momentum through follow-up and execution. This is a great example of sales and marketing working in lockstep to drive results.”
Team Collaboration at the Core
While the awards recognize creative excellence, the success of “Power to Elevate” was driven by cross-functional execution—from strategy and creative, to channel sales, and partner follow-through. This matters because we value collaboration, and this was a cross-team effort working toward the same partner outcomes.
“This was our first time deploying true account-based marketing in the Channel, and we approached ABM as what it should be—deeply customer-obsessed marketing that also doubles as sales enablement,” said Samantha Frost, Director of Marketing for Brightspeed Business. “For indirect selling partners, we know the more we’re in front of them delivering value, the more they’ll see us as their go-to choice in promoting network solutions to advisors and end customers. This program is another example of sales and marketing alignment elevating revenue.”
Brightspeed Business will continue to raise the bar on Channel engagement and stay committed to delivering innovative partner-centric marketing programs that drive revenue growth.
