Wholesale: Products & Services
Calling Name Data Storage
The Calling Name (CNAM) Data Storage service from Brightspeed helps you generate new revenue by making your end-user customers' names available to companies that provide Caller ID with Name service to their end users. When you store your customers' names in the Brightspeed CNAM database, service providers who provide calling name will pay for access to your end-user customers' names so they can provide Caller ID service for their end users. Your end-user customers' names are secured in a single, national, proprietary database and can only be used to provision Caller ID.
With Brightspeed CNAM Data Storage service, you may:
Brightspeed Calling Name (CNAM) Data Storage service is simply a database for telephone numbers and the associated end-user names. The information is secured in a single, national, proprietary database and can only be used to provision Caller ID.
When an end user calls a Caller ID service subscriber, the terminating LEC initiates a CCS/SS7 message containing the calling number to the database where the caller's calling name is stored. The caller's name is sent to the requesting LEC, who pays Brightspeed per query for access to the information. Brightspeed, in turn, shares that revenue with you. Because Brightspeed has calling name access agreements with most large domestic telephone companies, your end users' names will be accessed more frequently.