To better run our business, Brightspeed may collect the following categories of information about you, your equipment and how you use our products and services. This can include:

• Personal identifiers like name, email address, phone number, postal address, date of birth, social security number, and other government identification numbers.
• Online identifiers and internet activity like account login for Brightspeed accounts, Internet Protocol address, information on interactions with Sites, type of device and browser you are using to access Sites, time and date of your visit to Sites, or other information collected through cookies and similar technology, including Ad data. Ad data is about the online ads that have been served or attempted to be served to a device.
• Characteristics or demographics like age, language preferences, household composition, or other demographic information that we obtain from you or from third-party marketing providers where permitted by law.
• Financial information like financial, payment or billing information.
• Non-precise location information such as location derived from an IP address or data that indicates a city or postal code level.
• Service use information such as technical information about internet usage, details about the device you use to connect the internet, including the number and types of devices connected to your home network and whether your devices connect via Wi-Fi or other technology; for voice services customers, 
  Customer Proprietary Network Information.

Sensitive Personal Information: Some of the personal information we collect may be considered sensitive personal information under applicable law, including:

• Social security numbers;
• Driver’s license, state identification card, passport, or other government-issues identification numbers;
• Financial account information;
• Account credentials;
• Customer Proprietary Network Information, where applicable.

Brightspeed uses sensitive personal information only for purposes reasonably necessary to provide Services, maintain account security, prevent fraud, comply with legal obligations, process payments, verify identity, and for other purposes permitted by applicable law. Brightspeed does not use sensitive personal information to infer characteristics about individuals except where permitted by law.

Data Minimization: Brightspeed seeks to limit collection of personal information to what is reasonably necessary for the purposes described in this privacy notice. We periodically review our collection, use, retention, and sharing practices to support this objective.

Brightspeed collects data in one of these ways:

• Direct data collection: As part of providing Services, Brightspeed may collect personal information directly from you during your customer relationship. This information may be provided over the phone, chat, email or via a web form.
• Automatic data collection: When anyone visits our Sites, we automatically collect some categories of information, namely the online identifiers. This is all a part of how cookies, pixels or other technologies work on digital sites. Please visit our cookie notice for more information about these technologies and practice.
• Third-party data collection: As part of providing Services, we may collect information about you from third parties, like credit reports from consumer reporting agencies, marketing mailing lists and commercially available demographic data from marketing companies.

Depending on your relationship with Brightspeed and applicable law, we process personal information, with your consent where required by law, to:

• Provide and perform Services requested by you;
• Comply with legal and regulatory obligations;
• Protect the security and integrity of our networks, systems, customers, and business operations; and
• Pursue our legitimate business interests, such as improving Services, preventing fraud, and conducting analytics.

Brightspeed uses the information we collect to operate our business and improve your customer experience.

• Business operations so we can continue to run our business and provide Services to our customers. These operations include:
  • Customer support so we can interact with our customer base and provide answers to questions
  • Billing and creditworthiness services so we can send bills for services and decide whether to extend credit
  • Troubleshooting service issues so we can identify and fix the issue, contact you with updates, and send technicians to provide local support
  • Marketing efforts so we can continue to provide you with product updates and offerings, including abandoned cart emails to bring you back to your location in the purchase process. Remember, you can opt out of marketing emails at any time by using the unsubscribe button at the end of the marketing message.
  • Business continuity, emergency preparedness, security and safety programs so we can continue to provide Services in the event of a disaster.
• Legal requirements so we can maintain compliance with applicable laws and regulations.

Artificial intelligence and automated processing

Brightspeed may use artificial intelligence, machine learning, and other automated technologies to support network operations, fraud prevention, cybersecurity, customer support, marketing analytics, service quality improvement, and other business functions.

Where required by law, Brightspeed will provide additional notice regarding automated decision-making or profiling activities that produce legal or similarly significant effects on individuals.

Brightspeed does not make legally significant decisions solely through automated processing where prohibited by applicable law.

When the law allows, we may share the information we collect with the following:

• Service providers who process information on our behalf, such as companies that help us market and operate our Sites and Services.
• Consumer reporting agencies in some cases, such as when an account is in collections.
• Related companies, like our parent company, affiliates or subsidiaries, or partners.
• Contracted parties to prepare for or carry out a corporate sale, merger or acquisition, or other transfer of all or part of our assets.
• Third parties for legal or security reasons in response to law enforcement requests or legal process, for example, in response to a court order or subpoena, or when necessary to protect the safety, security, or rights of Brightspeed or others.
• Directory assistance service providers for voice service users only to offer call-identifying features like Caller ID, or when required by law to share your name, address, and phone number with emergency service providers.

SMS/text message information. Brightspeed can use text messaging (SMS or Short Message Service) to communicate with our customers. SMS rules require us to obtain permission from each recipient before we can send SMS. We do not pass any individual’s consent to receive SMS from Brightspeed to any third party. The consent you provide when you opt in to our SMS is just for Brightspeed. We do not share phone numbers with third parties for the purpose of allowing those third parties to send SMS. You can withdraw your SMS consent at any time by replying STOP to any SMS you receive from Brightspeed.

De-identified data information. We may share information from the Sites and Services from which identifying information has been removed so that it does not identify you personally, including to provide metrics reports to our business customers and service suppliers or with advertising and other companies to deliver or assess the effectiveness of advertising and marketing campaigns. Such data is sometimes called de-identified because it cannot be used to personally identify you. We maintain and use de-identified information on in de-identified form. We do not attempt to reidentify such information except as needed to determine that the information is appropriately de-identified.

Please visit our Privacy Center to understand more information about state rights and privacy choices. Some choices we offer are:

• Communication preferences can be set for individuals with Brightspeed accounts. Individuals can review, change, or update account information through the customer portal login or by calling 833-MYBRSPD.
• Cookie preferences can be handled through the links in the Privacy Center, through your browser controls, or by selecting “cookie setting” in the footer of this webpage. Please see our Cookie Notice for more information, including information on digital advertising and analytics.
• Marketing preferences can be reviewed by visiting your customer portal or by using the Privacy Center to review your options to opt out. If you opt out of email marketing, and you are a customer, you may continue to receive service-related and other non-marketing emails.
• Voice services customers with traditional phone service have some additional choices. To learn more about these options, please visit the Home Phone Support pages.

Some states have data privacy laws to protect the personal information of their residents and provide residents with certain rights. If you are a resident of such a state, this section provides some additional information required by law and explains rights that may be available to you.

• Categories of personal information. Brightspeed may process the following categories of personal information through our Sites and Services. Please see “What information does Brightspeed collect?” for more information about the categories.
• Purposes for processing. We may process each category of personal information collected for our business purposes as described in the “How does Brightspeed use your information?” and “With whom does Brightspeed share your information?” sections of this Privacy Notice. Our Sites may allow advertising, analytics, and marketing partners to collect information through cookies, pixels, software development kits (SDKs), and similar technologies. These partners may use collected information to personalize advertisements, measure advertising effectiveness, perform analytics, and improve products and services. Under certain state privacy laws, these activities may constitute a “sale,” “sharing,” or processing for targeted advertising. Brightspeed does not otherwise “sell” personal information in exchange for monetary compensation.
• Recipients of personal information. We may disclose each category of personal information we collect to the categories of third parties described in the “With whom does Brightspeed share your information?” section of this Privacy Notice.
• International data transfers. Brightspeed primarily operates in the United States. If personal information is transferred outside the United States, Brightspeed will implement reasonable safeguards designed to protect personal information and comply with applicable legal and regulatory requirements governing cross-border data transfers.
• Your rights. If you are an Alabama (effective May 1, 2027), Indiana, Louisiana (effective January 1, 2027), New Jersey, Oklahoma (effective January 1, 2027), Tennessee, Texas, or Virginia resident, you have rights related to personal information collected by businesses like Brightspeed. For instance, you may have the right to access, delete, and correct personal information and to opt out of the third-party activities we treat as “sales” and sharing for targeted advertising. You can learn more about the rights available to you on our State Privacy Rights page, including the states with privacy rights outside of the Brightspeed operating footprint. Brightspeed employees and job applicants that are California residents also have rights related to personal information we collect. If you are a Brightspeed employee or job applicant, please visit our California Personnel and Applicant Privacy Notice.
• Exercising your rights. To opt out of “sales” of personal information for targeted advertising, please visit our Sites with Global Privacy Control enabled. To learn more about Global Privacy Control, please visit www.globalprivacycontrol.org. To exercise other privacy rights, please submit requests through our Data Subject Request Form or email us at privacy@brightspeed.com. We may ask for additional information or documents to verify your identity or to confirm that you have authorized an agent to submit a request on your behalf. If you submitted a request that you think we have not fulfilled, you can contact us to appeal our decision by emailing privacy@brightspeed.com with the subject line “Appeal”.

Customer Proprietary Network Information (CPNI). CPNI is information related to the telecommunications services you purchase from us, such as details about who you called. Your phone number, name and address are not CPNI. It is your right and our duty under federal law to protect the confidentiality of your CPNI. If you choose to restrict the use of your CPNI, it won’t affect your services. We keep your choice until you change your mind, which you can do at any time. If you restrict our use of your CPNI, you may still get marketing from us. For more information on CPNI, including how to restrict its use, please review our CPNI information page.

Online behavioral advertising. You have choices regarding online, interest-based advertising. Companies may use cookies and other similar online tracking technologies to collect information about your use of websites, including ours. This information can be used to analyze and track online activity and deliver ads and content tailored to your interests. You can opt out of online behavioral advertising from companies that participate in the Digital Advertising Alliance. You can limit collection of data on websites by managing cookies and other technologies on your computer.

• Data retention. We keep your information for as long as reasonably necessary to:
  • Provide services;
  • Maintain customer accounts;
  • Comply with legal, tax, accounting, and regulatory obligations;
  • Resolve disputes;
  • Enforce agreements; and
  • Protect against fraud and abuse.

To determine the appropriate retention period for personal information, we consider the amount, nature, and sensitivity of the personal information, the purpose for which we process your personal information and whether we can achieve those purposes through other means, and the applicable legal requirements.

• Data security. Brightspeed maintains administrative, technical, and physical safeguards designed to protect personal information. These safeguards may include:
  • Access controls and authentication requirements;
  • Employee privacy and security training;
  • Vendor security requirements;
  • Monitoring and detection technologies;
  • Encryption of certain information in transit and at rest where appropriate;
  • Incident response and business continuity procedures.

Like most companies, we cannot guarantee your information will never be disclosed in a manner inconsistent with our policies and practices, or that our safeguards will prohibit all attempts to defeat these measures. If a breach occurs, we will notify you as required by law.

The Sites may have links to third-party websites or applications. Brightspeed does not control those websites or applications, and they are not covered by this Privacy Notice. You should review the privacy policies of other websites or applications that you use to learn about their practices.

The Sites may also have integrated social media tools or “plug-ins” offered by third parties. If you interact with these tools on the Sites, those other companies may collect information about you. These companies are not covered by this Privacy Notice. They may use and share information under your account settings, including by sharing information with the general public.

Brightspeed’s services are intended for a general audience and are not directed to children.

If you have questions, comments, or concerns about this Privacy Notice, please contact us:

• Email: privacy@brightspeed.com 
• Mail:

Chief Privacy Officer
Brightspeed
P.O. Box 1330
717 McGilvary Street
Fayetteville, NC 28301

We will update this Privacy Notice when necessary to reflect changes in our information practices, to reflect feedback we receive and as necessary to keep it accurate and complete. When we post changes to this Privacy Notice, we will revise the date at the beginning of this Privacy Notice. We encourage you to visit this page from time to time to learn about any updates.