Brightspeed Cookie Notice

This Cookie Notice describes how and why Brightspeed uses cookies and other similar technologies to gather information, such as the visitor’s operating system and Internet Protocol (IP) address. At Brightspeed, we honor browser-based blocking, so if a visitor has a blocker on their browser, the visitor will be able to block all but “strictly necessary” cookies. This Cookie Notice should be read along with our Privacy Notice.

What is a cookie?

A cookie is a small text file that many web publishers place on your computer when you visit their sites. Cookies ask your browser to store on your device to remember information about you, such as login information.

We may also use web beacons. A web beacon, also known as a “web bug”, is usually a pixel on a website that can be used to track whether a user has visited a particular website to deliver targeted advertising. Web beacons are used in combination with cookies, so if you turn off your browser’s cookies, the web beacons will not be able to track your activity. The web beacon will still account for a website visit but will not record your unique information. For more information, see Wikipedia’s entry on web beacons.

Disabling cookies

Because we respect your right to privacy, you may disable cookies, except for “strictly necessary” cookies. You may set your computer preferences to (1) notify you each time a website tries to place a cookie on your computer and give you the option of accepting or rejecting it, (2) accept cookies from sites you visit (often referred to as first party cookies) but not from other sites (often referred to as third party cookies), or (3) block all cookies. Refer to the Cookie Settings to set your cookie preferences for this Brightspeed website. You may also engage with our cookie banner to set your preferences.

The Network Advertising Initiative (NAI)  has a tool that lets you opt-out of several third-party ad servers' and networks' cookies simultaneously. The tool will not block ads. It will only prevent the ads that appear on your computer from being selected based on the ad server's analysis of cookies on your computer. This opt-out itself relies on cookies. That means that you will have to opt-out again if you delete cookies, change browsers, or buy a new computer.

How do we use cookies?

When a visitor goes to a Brightspeed website (such as or, we receive information about the visitor's operating system and its browser, pages the visitor goes to within our website, average time spent on our site, and sometimes the website accessed after leaving it along with other relevant statistics. If you arrive on Brightspeed’s website, or leave our website, via a digital advertisement, we will see the site you accessed immediately before accessing, or immediately after leaving, our website. We  use cookies and similar technologies to identify your browser, to personalize your visit (for example, by remembering your user name and offering you Brightspeed products available in your location), and to see whether your computer has software needed to access some material on the site. We may also use cookies to help our partners keep track of the advertisements they have displayed. We may also get the visitor's Internet Protocol (IP) address, including the city and state of its location. To improve our visitors' experiences, we may store preferences or other information provided to personalize service offerings and ads. We use this information to analyze, manage and improve our sites.

*An IP address is assigned to a visitor's browser by the visitor's ISP. The IP address identifies visitors on the internet by a number, and part of that number usually identifies the visitor's city and state. Your IP address stays the same while you are connected to the internet, but a new one may get assigned between Internet sessions.

When other companies advertise on our websites like, the ad networks and advertisers we work with may put a cookie or web beacon on your computer. The ad networks use these cookies and web beacons to keep track of what ads are displayed and whether visitors click on the ads (both as required by their relationships with advertisers), and to better understand the ads that visitors like. And consistent with best practices in Internet advertising, the ad networks we work with enable you to opt-out of their placement of cookies or web beacons. The ad networks or advertisers who advertise on our sites are not allowed to place or use existing cookies or web beacons to gather information that identifies visitors individually or builds profiles about their web use.


Brightspeed does not sell your personal data.

Types of cookies

We classify our cookies in the following categories:

Targeting cookies

These cookies are set by our advertising partners. They may be used by those companies to build a profile of your interest and show you relevant advertisements on other sites. They uniquely identify your browser and internet device.

Performance cookies

These cookies allow us to count visit and traffic sources so we can measure and improve the performance of our site. They help us to know which pages are the most and least popular and see how visitors move around the site. All information these cookies collect is aggregated.

Functional cookies

These cookies enable the website to provide enhanced functionality and personalization. They may be set by us or by third party providers whose services we have added to our pages.

Strictly necessary cookies

These cookies are necessary for the website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms. 

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